"The masterful use of deceptive rhetoric and purposeful cultural malpractice."
by Shoshana Zuboff
Users are no longer ends in themselves, but means for the purposes of others. Google found out that we are worth less than other people's bets on our future behavior. The discovery of the behavioral surplus company sells the forecasts for targeted advertising. It is the beginning of surveillance capitalism. google ignored the moral and legal content of individual decision rights and turned the situation on to technological opportunism and unilateral power. We are not the product but sources of supply of raw materials.
It is up to us to make the digital future of our home. We will have to decide. we will have to decide who decides. This is our struggle for a human future.